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Pollstar Unveils New Subscription Packages to Deliver Comprehensive Live-Music Data
Pollstar, the long‑standing trade publication for the concert and live‑music industry, has announced a suite of subscription options that bundle print and digital access to its magazine, six industry directories, chart analysis, and a cloud‑based data platform. The move is designed to give promoters, venue operators, artists and other stakeholders a single, cost‑effective source for the statistics and insights that underpin touring decisions.
The new packages—named Ultimate, Pro and a basic Subscription tier—are available on Pollstar’s website under the “View Plans” button. The Pro subscription is priced at $199 for a full year and grants users access to the Pollstar Data Cloud, which hosts Boxoffice, Event and Contact data for the industry. The Ultimate subscription, also priced at $199, adds print and digital editions of Pollstar magazine and six directories that cover venues, promoters, artists and more. The basic Subscription tier offers limited access to the magazine’s weekly articles but requires a paid upgrade for full feature access.
Pollstar’s data has long been a benchmark for the live‑music sector. According to Pollstar’s 2023 report, the top 100 tours generated $9.17 billion in revenue, up 46 % from the previous year, and sold 70 million tickets. The company also reports that the global live‑boxoffice fell $30 billion during the pandemic, a figure that underscores the importance of accurate data for rebuilding touring schedules.
The publication was acquired by Oak View Group—a venue consultancy founded by Tim Leiweke and Irving Azoff—in July 2017. Oak View has used Pollstar’s data to advise on venue design, event programming and market analysis. “The depth of the data and the breadth of the industry coverage make Pollstar an indispensable resource for anyone involved in live‑music planning,” said a spokesperson for Oak View Group.
In addition to its subscription offerings, Pollstar hosts an annual awards ceremony that honors artists, promoters, venues and other industry professionals. The 2026 awards, for example, recognized Allegiant Stadium as Stadium of the Year and highlighted the achievements of UK venues such as Co‑op Live and Wembley Stadium. Pollstar also runs the annual Live! conference, which in 2026 drew attendees from 32 countries and 482 cities worldwide.
Industry analysts note that the new subscription model reflects a broader shift toward data‑driven decision making in touring. “Live‑music revenue is now more fragmented than ever, and the ability to benchmark against peers is critical,” said a music‑industry analyst who asked to remain anonymous.
The subscription packages also include access to Pollstar’s historical charts and research, which can be used to track trends such as the rise of boutique festivals and the impact of streaming on ticket sales. Pollstar’s 2024 mid‑year report, for instance, highlighted the need for sustainable evolution in the live‑music sector, citing the growth of independent venues and the increasing importance of digital engagement.
For professionals who rely on up‑to‑date data, the new subscription tiers offer a consolidated source that eliminates the need to purchase separate reports from multiple vendors. The data cloud’s API integration allows users to pull real‑time boxoffice figures into their own analytics platforms.
Pollstar’s subscription model is also a response to the changing consumption habits of its readership. The publication’s website now requires a paid subscription to unlock premium weekly articles and all features, a shift that mirrors the broader trend of trade publications moving to subscription‑only access.
In summary, Pollstar’s new subscription packages provide a comprehensive suite of resources—including print and digital magazine access, industry directories, chart analysis and a cloud‑based data platform—that aim to support the data‑intensive needs of the live‑music industry. As touring continues to recover from pandemic‑induced losses, the availability of reliable, real‑time data will remain a key factor in the planning and execution of successful concerts and festivals.
The new packages—named Ultimate, Pro and a basic Subscription tier—are available on Pollstar’s website under the “View Plans” button. The Pro subscription is priced at $199 for a full year and grants users access to the Pollstar Data Cloud, which hosts Boxoffice, Event and Contact data for the industry. The Ultimate subscription, also priced at $199, adds print and digital editions of Pollstar magazine and six directories that cover venues, promoters, artists and more. The basic Subscription tier offers limited access to the magazine’s weekly articles but requires a paid upgrade for full feature access.
Pollstar’s data has long been a benchmark for the live‑music sector. According to Pollstar’s 2023 report, the top 100 tours generated $9.17 billion in revenue, up 46 % from the previous year, and sold 70 million tickets. The company also reports that the global live‑boxoffice fell $30 billion during the pandemic, a figure that underscores the importance of accurate data for rebuilding touring schedules.
The publication was acquired by Oak View Group—a venue consultancy founded by Tim Leiweke and Irving Azoff—in July 2017. Oak View has used Pollstar’s data to advise on venue design, event programming and market analysis. “The depth of the data and the breadth of the industry coverage make Pollstar an indispensable resource for anyone involved in live‑music planning,” said a spokesperson for Oak View Group.
In addition to its subscription offerings, Pollstar hosts an annual awards ceremony that honors artists, promoters, venues and other industry professionals. The 2026 awards, for example, recognized Allegiant Stadium as Stadium of the Year and highlighted the achievements of UK venues such as Co‑op Live and Wembley Stadium. Pollstar also runs the annual Live! conference, which in 2026 drew attendees from 32 countries and 482 cities worldwide.
Industry analysts note that the new subscription model reflects a broader shift toward data‑driven decision making in touring. “Live‑music revenue is now more fragmented than ever, and the ability to benchmark against peers is critical,” said a music‑industry analyst who asked to remain anonymous.
The subscription packages also include access to Pollstar’s historical charts and research, which can be used to track trends such as the rise of boutique festivals and the impact of streaming on ticket sales. Pollstar’s 2024 mid‑year report, for instance, highlighted the need for sustainable evolution in the live‑music sector, citing the growth of independent venues and the increasing importance of digital engagement.
For professionals who rely on up‑to‑date data, the new subscription tiers offer a consolidated source that eliminates the need to purchase separate reports from multiple vendors. The data cloud’s API integration allows users to pull real‑time boxoffice figures into their own analytics platforms.
Pollstar’s subscription model is also a response to the changing consumption habits of its readership. The publication’s website now requires a paid subscription to unlock premium weekly articles and all features, a shift that mirrors the broader trend of trade publications moving to subscription‑only access.
In summary, Pollstar’s new subscription packages provide a comprehensive suite of resources—including print and digital magazine access, industry directories, chart analysis and a cloud‑based data platform—that aim to support the data‑intensive needs of the live‑music industry. As touring continues to recover from pandemic‑induced losses, the availability of reliable, real‑time data will remain a key factor in the planning and execution of successful concerts and festivals.
