Blab Music
Pasoori Becomes First Pakistan-Made Music Video to Reach One Billion YouTube Views
On a quiet Tuesday, September 7, 2026, Coke Studio Pakistan broke new ground by announcing that its hit duet "Pasoori" had surpassed one billion views on YouTube—making it the first Pakistani‑produced clip to reach that milestone.
The track, a collaboration between seasoned vocalist Ali Sethi and newcomer Shae Gill, debuted on February 7, 2022 as the sixth song of Coke Studio’s Season 14. Its popularity accelerated quickly: by January 2023 the video had already hit 500 million views, and almost four years and seven months later it crossed the billion‑view threshold.
In a post that thanked fans for listening, covering, and personalising the composition, Coke Studio shared a behind‑the‑scenes clip featuring Sethi, Gill, and producers Zulfiqar Khan (Xulfi) and Abdullah Siddiqui. The visual reminder of the creative process underscored the community spirit that helped the song take off.
The song’s success was not confined to YouTube. Spotify data released in December 2022 revealed that "Pasoori" was the most‑streamed Pakistani track worldwide, racking up nearly 405 million plays. It also became the first Coke Studio entry to appear on Spotify’s “Viral 50 – Global” chart.
Internationally, "Pasoori" found a place in Disney+’s "Ms. Marvel," a series that foregrounds Pakistani culture through its Pakistani‑American protagonist. The track also inspired a Coke Studio Africa remix that fused the original with Nigerian Afrobeats elements, featuring Marwan Moussa and Reekado Banks. In Bollywood, a version performed by Arijit Singh was released by T‑Series for the Hindi film Satyaprem Ki Katha.
The song’s Punjabi‑Urdu lyrics—roughly translating to “difficulty” or “trouble”—resonated across South Asia and beyond, sparking countless covers and renditions in Pakistan, India, and other regions.
From a business perspective, the milestone highlights the growing commercial potential of Pakistani content on global streaming platforms and underscores Coke Studio’s role as a conduit for cross‑cultural collaboration, as evidenced by the African remix and Bollywood adaptation.
Looking ahead, neither Sethi nor Gill has announced new releases tied to the milestone, but both continue to perform live and collaborate on other projects. Coke Studio has scheduled additional seasons, and its social‑media channels remain active in promoting its catalog.
In short, "Pasoori" has set a new benchmark for Pakistani music videos, achieving one billion YouTube views and reinforcing the country’s presence in the international music market. The track’s success demonstrates how digital platforms can amplify regional music to a worldwide audience.
The track, a collaboration between seasoned vocalist Ali Sethi and newcomer Shae Gill, debuted on February 7, 2022 as the sixth song of Coke Studio’s Season 14. Its popularity accelerated quickly: by January 2023 the video had already hit 500 million views, and almost four years and seven months later it crossed the billion‑view threshold.
In a post that thanked fans for listening, covering, and personalising the composition, Coke Studio shared a behind‑the‑scenes clip featuring Sethi, Gill, and producers Zulfiqar Khan (Xulfi) and Abdullah Siddiqui. The visual reminder of the creative process underscored the community spirit that helped the song take off.
The song’s success was not confined to YouTube. Spotify data released in December 2022 revealed that "Pasoori" was the most‑streamed Pakistani track worldwide, racking up nearly 405 million plays. It also became the first Coke Studio entry to appear on Spotify’s “Viral 50 – Global” chart.
Internationally, "Pasoori" found a place in Disney+’s "Ms. Marvel," a series that foregrounds Pakistani culture through its Pakistani‑American protagonist. The track also inspired a Coke Studio Africa remix that fused the original with Nigerian Afrobeats elements, featuring Marwan Moussa and Reekado Banks. In Bollywood, a version performed by Arijit Singh was released by T‑Series for the Hindi film Satyaprem Ki Katha.
The song’s Punjabi‑Urdu lyrics—roughly translating to “difficulty” or “trouble”—resonated across South Asia and beyond, sparking countless covers and renditions in Pakistan, India, and other regions.
From a business perspective, the milestone highlights the growing commercial potential of Pakistani content on global streaming platforms and underscores Coke Studio’s role as a conduit for cross‑cultural collaboration, as evidenced by the African remix and Bollywood adaptation.
Looking ahead, neither Sethi nor Gill has announced new releases tied to the milestone, but both continue to perform live and collaborate on other projects. Coke Studio has scheduled additional seasons, and its social‑media channels remain active in promoting its catalog.
In short, "Pasoori" has set a new benchmark for Pakistani music videos, achieving one billion YouTube views and reinforcing the country’s presence in the international music market. The track’s success demonstrates how digital platforms can amplify regional music to a worldwide audience.
