U.S. Recorded Music Revenue Surges to $6 B in First Half of 2026, Driven by Streaming and Physical Sales
Streaming continues to dominate the revenue landscape. Subscription services brought in $3.11 billion from 111.1 million identified subscribers, up 7.8 % from the same window in 2025. The rise follows a wave of price hikes announced by Spotify, Apple Music, and YouTube Music earlier in 2026. Paid non‑premium plans, which offer limited interactivity, generated $239.1 million—a 9 % decline—while free‑streaming revenue climbed modestly to $899.6 million, up 3.7 %. Other streaming streams, now including SoundExchange distributions, earned $639.4 million, down 2.1 %.
Permanent digital downloads have continued their downward trajectory. Total download revenue fell 12.7 % to $121 million, with album downloads accounting for $53.8 million—a 3 % drop—underscoring the industry’s shift away from individual song and album purchases.
Physical formats, however, saw a robust rebound. Revenue from physical media rose 25.9 % to $731.5 million. Vinyl alone delivered $543.8 million, up 17.7 % and 26.5 million units, a 20.9 % increase. Compact discs posted a 58.6 % revenue jump to $171.1 million, with 17.5 million units sold, up 45.7 %. Other physical formats—including cassettes—earned $16.5 million, up 44.9 % in revenue and 73.4 % in volume, reaching 1.6 million units.
Sync licensing also accelerated, growing 18.2 % to $231.8 million. The uptick surpasses the global sync earnings reported by Universal Music and Warner Music, indicating stronger U.S. demand for music placements in film, television, advertising, and other media.
In a statement accompanying the data, RIAA chairman and CEO Mitch Glazier noted that the upward trend across formats “strengthens the connection between artists, fans, and the platforms delivering creative work.” He added that the partnership model is “creating opportunities that will lift up the entire music community for years to come.”
The figures are based on wholesale values, not retail estimates, and reflect the industry’s standard accounting practice. They provide a snapshot as the market enters the second half of 2026, when subscription services are expected to maintain price increases and physical sales are projected to keep climbing.
Overall, the first half of 2026 showcases a diversified revenue mix: streaming remains the largest contributor, but physical formats and sync licensing have made significant gains. The sustained growth in vinyl and CD sales, coupled with a rebound in sync revenue, suggests that consumers and media buyers continue to invest in tangible assets and licensing opportunities despite the dominance of digital streaming. The RIAA’s next quarterly report, due in December, will reveal whether this momentum holds through the rest of the year.