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Spotify Hosts Exclusive Live Event for LE SSERAFIMs PUREFLOW Album Release
On May 21, 2026, Spotify staged an intimate “PURE FLOWERS LIVE” concert inside Seoul’s Seosomun Shrine History Museum, inviting only 300 of LE SSERAFIM’s most active supporters—known as FEARNOTs—to preview the group’s forthcoming second studio album, ‘PUREFLOW’ pt. 1. The show, held a day before the album’s official launch on May 22, brought the five members—Sakura, Kim Chaewon, Huh Yunjin, Kazuha, and Hong Eunchae—to perform a mix of new songs and fan favorites.
During the performance, the members introduced fresh tracks from the album, including “BOOMPALA,” “Creatures,” and “Sonder,” and delivered the lead single “CELEBRATION.” They also revisited well‑known hits such as “SPAGHETTI” and “CRAZY,” giving the audience a taste of the album’s range. All footage was recorded and later made available exclusively on Spotify, allowing fans worldwide to watch the performances after the live show.
‘PUREFLOW’ pt. 1, released by Source Music—Hybe’s sub‑label—on May 22, consists of 11 tracks. The pre‑released single “CELEBRATION” debuted on April 24, while the title track “BOOMPALA” dropped on the album’s launch day. According to the album’s press release, the record builds on LE SSERAFIM’s earlier work, focusing on themes of growth and resilience.
During the event, members shared insights into the album’s creation. Hong Eunchae described the intimate setting as “up‑close and personal,” noting the group’s excitement to debut the new material for FEARNOTs first. Huh Yunjin reflected on the group’s evolution, pointing to the new “FEARLESS 2.0” message and how the members have grown stronger by confronting fear. A Q&A session followed, which Spotify later released as a special episode of its K‑Pop ON! Video Podcast.
Spotify’s partnership with LE SSERAFIM began in 2023 when the group joined the platform’s RADAR program, which spotlights emerging artists. Since then, the group has appeared on K‑Pop ON! Video Podcasts and hosted Spotify Listening Parties. According to Spotify’s newsroom, LE SSERAFIM has accumulated billions of streams worldwide and was listed among the top global K‑Pop artists on the service in 2025. As of June 2026, the group’s monthly listeners on Spotify exceeded 16 million.
“PURE FLOWERS LIVE” is part of a series of fan‑first events Spotify has organized this year. Earlier in the year, the platform hosted a SWIMSIDE event with BTS in New York City, a Billions Club Live with Bad Bunny in Tokyo, and another Billions Club Live with Olivia Rodrigo in Barcelona—demonstrating Spotify’s strategy of delivering exclusive live content to fans while promoting artist releases.
The exclusive release of the performance videos on Spotify means that fans who could not attend the Seoul show can still experience the live renditions of the new songs. The videos are available in the platform’s music section, and the Q&A episode can be accessed through the K‑Pop ON! podcast series.
In summary, Spotify’s “PURE FLOWERS LIVE” event gave LE SSERAFIM a platform to preview their new album to a select group of fans and to share behind‑the‑scenes commentary, underscoring Spotify’s ongoing collaboration with K‑Pop artists and its role in expanding access to live performances for a global audience.
During the performance, the members introduced fresh tracks from the album, including “BOOMPALA,” “Creatures,” and “Sonder,” and delivered the lead single “CELEBRATION.” They also revisited well‑known hits such as “SPAGHETTI” and “CRAZY,” giving the audience a taste of the album’s range. All footage was recorded and later made available exclusively on Spotify, allowing fans worldwide to watch the performances after the live show.
‘PUREFLOW’ pt. 1, released by Source Music—Hybe’s sub‑label—on May 22, consists of 11 tracks. The pre‑released single “CELEBRATION” debuted on April 24, while the title track “BOOMPALA” dropped on the album’s launch day. According to the album’s press release, the record builds on LE SSERAFIM’s earlier work, focusing on themes of growth and resilience.
During the event, members shared insights into the album’s creation. Hong Eunchae described the intimate setting as “up‑close and personal,” noting the group’s excitement to debut the new material for FEARNOTs first. Huh Yunjin reflected on the group’s evolution, pointing to the new “FEARLESS 2.0” message and how the members have grown stronger by confronting fear. A Q&A session followed, which Spotify later released as a special episode of its K‑Pop ON! Video Podcast.
Spotify’s partnership with LE SSERAFIM began in 2023 when the group joined the platform’s RADAR program, which spotlights emerging artists. Since then, the group has appeared on K‑Pop ON! Video Podcasts and hosted Spotify Listening Parties. According to Spotify’s newsroom, LE SSERAFIM has accumulated billions of streams worldwide and was listed among the top global K‑Pop artists on the service in 2025. As of June 2026, the group’s monthly listeners on Spotify exceeded 16 million.
“PURE FLOWERS LIVE” is part of a series of fan‑first events Spotify has organized this year. Earlier in the year, the platform hosted a SWIMSIDE event with BTS in New York City, a Billions Club Live with Bad Bunny in Tokyo, and another Billions Club Live with Olivia Rodrigo in Barcelona—demonstrating Spotify’s strategy of delivering exclusive live content to fans while promoting artist releases.
The exclusive release of the performance videos on Spotify means that fans who could not attend the Seoul show can still experience the live renditions of the new songs. The videos are available in the platform’s music section, and the Q&A episode can be accessed through the K‑Pop ON! podcast series.
In summary, Spotify’s “PURE FLOWERS LIVE” event gave LE SSERAFIM a platform to preview their new album to a select group of fans and to share behind‑the‑scenes commentary, underscoring Spotify’s ongoing collaboration with K‑Pop artists and its role in expanding access to live performances for a global audience.
